How to keep up with your customers? The answer is Kenshoo

How to keep up with your customers? The answer is Kenshoo

With its global headquarters in Tel Aviv and several offices around the globe, including one in Chicago, Illinois, this Israeli company appeared on the map in 2006 as a marketing software developer and has become a global leader in the agile marketing industry. Currently it is considered by the America-Israel Chamber of Commerce Chicago (AICC) one of the most important israeli companies with an office located in the Midwest. Kenshoo’s main goal is to empower every marketer in the world with technology to build brands and generate demand across all media, including Mobile Advertising, Internet, Marketing, Advertising and Social Media Advertising.

Kenshoo is the only Facebook Marketing Partner with native Application Program Interface (API) solutions for ads across Facebook, FBX, Twitter, Google, Bing, Yahoo, Yahoo Japan, and Baidu. Their products and services are used to automate and optimize each client’s marketing investments. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks.

Awards

Repeatedly designated as the industry leader by the independent technology and market research company, Forrester Research, Kenshoo has won prestigious awards from Internet Retailer, G2Crowd, Forrester Research and more. Gaining significant recognition as a pioneer in the digital marketing space, with unprecedented technology advances to best-in-class campaign results. Some awards won by Kenshoo during the past two years, include the following:

  • 2016: Kenshoo rated twice highest for customer satisfaction in social advertising by users via G2 Crowd.
  • 2016: Kenshoo recognized among top products with the Shortest Implementation Time, rated by users via G2 Crowd.
  • 2015: Leader for Cross-Channel Advertising, earning the highest customer satisfaction rankings among cross-channel advertising platforms in the 2016 G2 Crowd GridSM.
  • 2015: Kenshoo ranked as the top search engine marketing and social media marketing solution provider for the second time in a row in Internet Retailer’s “2016 Leading Vendors to the Top 1000.”
  • 2015: Most Innovative Social Media Marketing Platform at the Hubbies.
  • 2015: Leader for Search Advertising, earning the highest customer satisfaction rankings among search advertising platforms in the 2015 G2 Crowd GridSM.

Clients and Partners

With more than 100 third-party integrations completed, Kenshoo serves as an ideal solution for channel management, optimization, and analytics. Their clients include CareerBuilder, Expedia, Facebook, Havas Digital, John Lewis, Omnicom Media Group, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Their network of clients and partners is strategically divided into three groups.

Channel Management Partners: this group helps speeding up campaign creation and execute comprehensive bid management. Partners in this group include AOL, Baidu, Bing, Google, Yahoo, Yahoo Japan, Facebook, Twitter, among others.

Optimization Partners: these partners are responsible for improving campaign performance and inform holistic decision making. The vast list of partners in this group include several categories, such as Affiliate, Call Tracking, Commerce, Comparison Shopping, Creative, Customer Relationship Management (CRM), Data Management Platforms (DMP), Feed Management, Offline Appending, Pay-per-Click (PPC), Retargeting, Social Media, Social Publishing, Search Engine Optimization (SEO) and Video.

Analytics Partners: this group of partners is the one in charge of seeing how it’s all working together and give credit, insight and reallocate as necessary. Categories in this group include Web Analytics, Attribution, Ad Serving, Tag Management and Mobile Measurement.

Core Values

Image courtesy of Mark Smiciklas at Flickr.com
Image courtesy of Mark Smiciklas at Flickr.com

Innovation: Kenshoo is focused on their client’s success since it is the best for them to measure theirs. The company focuses on outcomes and fosters creativity to drive innovation. They know good ideas can come from anywhere and anyone, delivering great marketing results. Kenshoo always aims to add value beyond where it’s expected.

Passion: Kenshoo’s team works passionately in order to have a positive impact on each one of its clients. The organization knows their industry is extremely dynamic, therefore, it is always challenged to push boundaries, embracing change and having fun along the way.

Humility: Just as Yosef Meystel, Kenshoo knows that people always come first, and there is always something to learn about them and the industry. Even when Kenshoo works with some of the best and the brightest, they know how to listen carefully and communicate openly, being accountable for quality output. Respect is one of the main pillars of the organization and that is why it has earned respect and trust among their clients and partners. Kenshoo believes everyone should act with integrity in order to achieve its goals.

Infinity Suite

Launched in 2015, the Infinity Suite was developed as part of Kenshoo’s transition from supplier of outstanding advertising technology point solutions to an all-inclusive enterprise marketing software.

The Infinity Suite is oriented to the world’s leading brands so they can become more active and effective marketers and maximize customer lifetime value through search, social, mobile and display advertising. It focuses on helping businesses grow by solving the biggest marketing challenges they may have with their customers, the message they want their audience to engage with and the needs they want to fulfill in order to boost their products in the market.